Your First GTM Playbook (Template for Pre Seed and Seed Founders)

Most founders think GTM means “launching on Product Hunt” or “running some ads.” Wrong. A real go-to-market strategy is how you consistently reach your first customers, prove traction, and create repeatable growth.

I’ve built a Notion GTM Playbook Template that gives you a simple, structured way to map out your ICP, messaging, channels, and 90-day plan. Duplicate it, fill it in, and you’ll have a GTM motion that investors and customers will take seriously.

👉 Duplicate the GTM Playbook — Notion Template

Why GTM Matters at Early Stage

• Investors ask about it. “How will you reach customers?” is a default VC question.
• It creates focus. Without a plan, you’ll spread yourself across 10 channels and fail at all of them.
• It’s your traction engine. GTM isn’t theory — it’s how you show proof the market cares.

What’s Inside the Template

• ICP Builder → define your Ideal Customer Profile (industry, size, role, pain points).
• Value Proposition Framework → one-line pitch: “We help [who] do [what] so they can [benefit].”
• Channel Matrix → test and track early distribution channels.
• 90-Day Roadmap → plan 12 weeks of GTM activity.
• Feedback Log → capture what’s working and what’s not.

How to Use It

1. Duplicate the Notion template.
2. Fill in your ICP and value prop.
3. Pick 1–2 channels to test over the next 90 days.
4. Track progress weekly.
5. Show this plan to investors to prove you’re not just “building,” you’re executing.

👉 Open the GTM Playbook — Notion Template